Notes on digital marketing, AI search and advertising.
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Digital MarketingWhat is WhatsApp Business? Free app, Platform (API) and how to use it
Read article · 7 min
SEOWhat is a keyword? Types of keywords and how to choose them
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Web AnalyticsWhat is Microsoft Clarity? Heatmaps and session recordings explained
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Web DevelopmentWhat is Shopify? Using it in Turkey, how fees work and vs WooCommerce
Read article · 8 min
AIWhat is NotebookLM? Now Gemini Notebook, used with brand documents
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ADSWhat is an audience in advertising? Audience types and how to choose
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GEOWhat is Microsoft Copilot? How it works and how to get cited
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Digital MarketingWhat is a podcast? How podcasts work for brands and where to publish
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ADSAdvertising on ChatGPT: Ads Manager, Targeting and Your First Campaign
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SEOWhat is a title tag? How to write it and how it differs from H1
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Web AnalyticsWhat is segmentation? Market segmentation types and GA4 audiences
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Web DevelopmentWhat is a browser? Browser examples and setting a default browser
Read article · 12 min
AIAI photo editing: remove backgrounds, sharpen and expand photos
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ADSHow to advertise on Google: account, first campaign, budget, tracking
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GEOWhat is an LLM? How large language models work and know your brand
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Digital MarketingBest time to post on TikTok: finding it with your own account data
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SEOWhat does optimize mean? Optimization on phones, websites and ads
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Web AnalyticsWhat is a dashboard? Marketing dashboards, KPIs and Looker Studio
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Web DevelopmentWhat is a URL? Parts of a web address, slugs and their role in SEO
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AIWhat is a prompt? Writing requests for AI and prompt engineering
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ADSWhat are ads? How Google, Meta and ChatGPT ads work alike
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GEOWhat is robots.txt? How to create it and allow AI crawlers
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SEOWhat are search engines? Google, Bing, Yandex and AI search
Read article · 8 min
Web AnalyticsWhat are URL parameters? UTM, GA4 event parameters and gclid
Read article · 6 minLet’s talk.