Advertising on ChatGPT: Ads Manager, Targeting and Your First Campaign

ChatGPT ads are paid placements that appear in a separate unit labeled “Sponsored” below a conversation’s answer, matching its context without changing the answer itself. Businesses buy placements through Ads ManagerOpenAI Ads ManagerThe dashboard businesses use to manage ChatGPT advertising accounts, campaigns, and performance., also available to businesses in Turkey.

We set up accounts, tracking, context, and landing pages in that order. These details reflect OpenAI’s Help Center and announcements as of September 22; we recheck the Help Center before each campaign.

What are ChatGPT ads, and where do they appear?

ChatGPT ads appear below completed answers, labeled “Sponsored,” and operate separately from the conversation model. Advertisers cannot shape, rank, or change answers; placement does not imply OpenAI endorsement.

Logged-in users see ads only on Free and Go. General-audience ads are allowed for signed-out users; Free users can choose no ads with lower usage limits.

Can businesses in Turkey advertise?

Businesses in Turkey have had self-service Ads Manager access since mid-September. We register at ads.openai.com. Four conditions apply:

• The billed legal entity must be based in a listed country.
• Identity and business verification must be complete.
• The advertising category must meet policy requirements.
• The credit card must match the account country.

Country, currency, and time zone cannot change later. Launch requires verification and review. New accounts initially advertise domestically; other countries unlock after meeting verification and local spending requirements. Billing occurs at the payment threshold or month-end.

Each brand has its own account. Agencies cannot create client accounts through ChatGPT: the brand registers and invites its agency. We keep ownership with the brand and check the Help Center’s country list before launch.

How did ChatGPT ads reach Turkey?

ChatGPT ads entered US testing on February 9; self-service access and country coverage expanded through subsequent announcements.

Your first Ads Manager campaign

We launch with a verified account, campaign objective, ad group, landing page, and working tracking.

1. Account and paymentWe complete identity and business verification and add a compatible card.
2. Objective and budgetWe select Impressions, Clicks, or Conversions and a daily or lifetime budget. Default bidding maximizes results.
3. Ad groupWe prepare the headline, description, image, landing page, and context hints.
4. TrackingWe connect purchase, lead, or registration events through Pixel or Conversions API.
5. Launch and refineWe assess copy and landing pages using aggregate reports during the first two weeks.

For running shoes, we choose Conversions, oCPC billing, and Turkey. There is no language selector: location, user settings, and conversation language determine ad language. We write context as “what, who, when”: “cushioned running shoes; runners preparing for their first half-marathon; comparing sole type, weight, and price range.” The landing page opens with a comparison table; Pixel tracks orders.

Which campaign objective and budget should we choose?

We choose Impressions for visibility, Clicks for traffic, and Conversions for measured sales or inquiries. Three options:

1. Impressions → We use CPM, priced per thousand impressions, for category introductions and awareness.
2. Clicks → We use CPC while testing landing pages and collecting conversion data.
3. Conversions → With Pixel or Conversions API connected and sufficient results, we use oCPC/oCPM; billing remains per click or impression, not per conversion.

There is no overall spending commitment. Minimum daily budgets depend on currency. Daily spending can reach twice the budget; seven-day spending cannot exceed seven times the daily budget.

OpenAI publishes no price list. A relevance-weighted second-price auctionSecond-price auctionAn auction in which the winner pays based on the next-highest bid rather than its own maximum bid. determines costs; maximum bids are not actual click prices. We review actual click and conversion costs over a two-week test and do not scale until tracking is reliable.

Our first week covers account setup and tracking. In week two, we test with Clicks, then launch Conversions once tracking is reliable, using two copy variants and one landing page per campaign. Week three refines copy, context, and the page. In week four, actual costs guide scaling or a combined GEO plan.

What do Pixel and Conversions API measure?

Pixel and Conversions API attribute purchases, leads, and registrations to ads. We get the Pixel loader and ID from Ads Manager and place them in relevant pages’ head sections, including landing pages. Pixel captures the ad click ID and reports events; Conversions API sends those events from the server.

Orders use “order_created,” leads “lead_created,” and registrations “registration_completed.” Amounts are integers in currency minor units: TRY 149.90 becomes 14,990. Reports include one-day view-throughView-through conversionA conversion credited to an ad that the user saw but did not click, within a set time window. and modeled conversions.

Advertisers receive aggregate, non-identifying impression, click, and conversion data. Conversations, history, memory, names, emails, precise locations, IP addresses, and sensitive information are not shared. If users message through an ad, only that message is visible.

How do we write ChatGPT ad copy?

ChatGPT ad copy answers the need expressed in a conversation briefly and concretely. We do not bid on keyword lists. Matching uses conversation context, landing pages, headlines, copy, context hints, and targeting choices. Relevance and bids determine ranking.

Product feeds, platform and geographic targeting, and custom audiences are available. Audience inclusion or bid multipliers require at least 25,000 matched users. With personalization enabled, past chats and memory provide signals; personalized ads are initially unavailable in the European Economic Area and Switzerland.

We describe comparisons, scope, and concrete benefits instead of claiming “best” or “leading.” Landing pages continue the answer. We develop copy, context, and pages together through ChatGPT Ads consulting, and plan organic citations through GEO consulting.

For running shoes: “Compare sole types: weight, cushioning, and price ranges side by side for your first half-marathon.” This states what researching users will find; the page opens with that comparison.

What do Sponsored Agents and new tools offer?

Sponsored Agents let users click an ad and talk to a business agent within ChatGPT, with sponsorship disclosed. Separate from independent answers, they remain in a limited US alpha with selected advertisers; early-access applications are not accepted.

The September 16 Ads Manager plugin supports creating and analyzing campaigns conversationally within ChatGPT. Tools suggest copy and images from landing pages, offer optional headline customization, and automatically translate into users’ languages. HubSpot teams manage ads from their CRM. Shopify’s ChatGPT Ads app launched in the US, with availability in supported international markets announced from September 23. The advertiser API is available; Amazon DSP buying is a US pilot.

Which ads are prohibited?

Non-US policies applying to Turkey prohibit political, alcohol, tobacco, gambling, dating, and adult-content ads. Healthcare and legal services are also prohibited outside the US; healthcare software is exempt. We check category eligibility before launch.

Only advertisers selected and approved by OpenAI can promote deposits, credit cards, insurance, mortgages, or investments. Personal loans, “buy now, pay later,” payment services, and crypto ads are prohibited. Age-restricted movie and game ads reach only eligible logged-in users.

Why has an ad not launched?

The right step depends on the situation:

1. Verification is pending → We check identity and business verification status and wait for completion.
2. Policy rejection → We read the copy, image, or landing-page rejection reason in Ads Manager and correct it.
3. OAI-AdsBot is blocked → We remove blocks in robots.txt or protections such as Cloudflare.

We verify OAI-AdsBot access before launch; blocking it prevents landing-page review. Organic citations in AI answers are covered in what is GEO, prompts for ad images in ChatGPT image prompts, and campaign tagging in URL parameters and UTM. We cover campaigns and tracking on our English blog.

Frequently asked questions