Notes on digital marketing, AI search and advertising.
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AIWhat can you do with ChatGPT? Free plan marketing examples
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ADSHow to advertise on YouTube: campaign types, targeting and cost
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Digital MarketingWhat is a buyer persona? How to create one, with a template
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SEOWordPress SEO plugins: Yoast vs Rank Math vs AIOSEO compared
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Web DevelopmentWhat is Git? Git vs GitHub and version control for marketers
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AIWhat is MCP? Connecting AI to your data with Model Context Protocol
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AIWhat is superintelligence? From AI to SI and what it means for brands
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ADSWhat is ROAS? Formula, ROAS vs ROI and how to set target ROAS
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Digital MarketingWhat is Affiliate Marketing? Commission Models and Building a Program
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SEOWhat is a meta description? Length, writing rules and effect on clicks
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Web AnalyticsHow to do a competitor analysis: stages and an action plan
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Web DevelopmentWhat is Flutter? When to choose it for a mobile app, and its limits
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AIWhat is vibe coding? First prototypes, tools and limits for marketers
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ADSWhat is advertising? How traditional and digital advertising works
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GEOWhat is Google AI Mode? AI Mode vs AI Overviews and your site
Read article · 13 min
Digital MarketingWhat is WhatsApp Business? Free app, Platform (API) and how to use it
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SEOWhat is a keyword? Types of keywords and how to choose them
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Web AnalyticsWhat is Microsoft Clarity? Heatmaps and session recordings explained
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Web DevelopmentWhat is Shopify? Using it in Turkey, how fees work and vs WooCommerce
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AIWhat is NotebookLM? Now Gemini Notebook, used with brand documents
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ADSWhat is an audience in advertising? Audience types and how to choose
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GEOWhat is Microsoft Copilot? How it works and how to get cited
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Digital MarketingWhat is a podcast? How podcasts work for brands and where to publish
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ADSAdvertising on ChatGPT: Ads Manager, Targeting and Your First Campaign
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