ChatGPT Ads consulting: your ad below the ChatGPT answer, at the right moment.

ChatGPT Ads are the ad units OpenAI shows inside ChatGPT, separate from the answer and labeled “Sponsored”. They started as a test in the US in 2026 and, as of 31 August, had expanded to more than 40 countries;¹¹ since mid-September, businesses in Türkiye can also open an account in Ads Manager.³ We wrote this guide for a marketing team that knows Google Ads but has never advertised on ChatGPT: every rule comes from OpenAI’s own Help Center and announcements; we deliberately left out third-party price estimates.

Product research and comparison increasingly happen in artificial intelligence (AI) assistants, and some now describe these systems as a step toward superintelligence (ASI). ChatGPT Ads is the paid way to appear in those conversations; the unpaid way, being cited as a source inside the answer, is covered on our GEO consulting page.

In ChatGPT Ads consulting, our job is to learn the rules of this new environment on your behalf and set the campaign up right from day one: which questions you’ll appear under, how the ad is written, where measurement flows from and when to grow the budget.

Where do ChatGPT ads appear, and do they affect the answer?

Once ChatGPT finishes its answer, it can add an ad unit below it. The unit is visually separate from the answer and carries a “Sponsored” label. OpenAI’s clearest rule is this: ads run in a system separate from the chat model; advertisers can’t shape, rank or change the answer. Seeing an ad also doesn’t mean OpenAI recommends that product.

Who sees the ads, and who doesn’t?

Among logged-in users, ads are shown only on the Free and Go plans; people who use ChatGPT without logging in can also see ads suitable for everyone. Free users can switch to an ad-free option by accepting lower usage limits. Where ads aren’t shown:

• Plus, Pro, Business, Enterprise and Edu accounts
• Accounts determined to belong to users under 18
• Temporary Chats and, during the test, the Atlas browser
• Near sensitive topics such as personal health, mental health and politics

These limits describe your audience when you set up a campaign: users on the free tier who are researching something and are at the decision stage. That’s why our first question in consulting isn’t “how many people will see it”, but “which question, when this user asks it, is our offer genuinely the answer to?”

Which countries can advertise on ChatGPT, including Türkiye?

Self-serve access depends on where your business is registered, not where your customers are. OpenAI’s Help Center keeps an “Ads Manager availability” list of countries; Türkiye, where our team is based, has been on it since mid-September.³ The conditions for opening an account: the legal entity that will advertise and be billed must be established in a listed country, identity and business verification must be completed (business verification can take up to 7 business days), and your category must comply with the advertising policy.

1. Check that your country appears in the availability list in the Help Center.
2. Open an account at ads.openai.com with your legal entity’s details; choose the country, currency and time zone carefully, as they can’t be changed later.
3. Complete identity and business verification, and add a credit card that matches the account country.
4. Read the advertising policy and confirm your category complies with the rules.

Each advertiser must have its own account: an agency managing several brands opens a separate account for each brand, and an agency can’t open an account on a client’s behalf.⁴ That’s how we work too: the account stays with the brand, we’re invited as users and run the work; data, billing and history stay with you. OpenAI says some new accounts may initially only run ads in their own country, with other countries opening once verification is complete and a certain spend is reached in your own country.⁶ If you are a brand based elsewhere and want to reach users in Türkiye, plan for a start in your home market first.

No keywords: context and intent

The first question from teams coming from Google Ads is usually “which keywords will we bid on?” There’s no such list in ChatGPT. As OpenAI explains it, ad selection looks at signals such as the context and purpose of the current conversation, the ad’s landing page, headline and text, context hints provided by the advertiser, and targeting choices. If several ads are eligible, relevance and bid together determine the order.

On the advertiser side, product feeds, platform and geographic targeting, and custom audiences are available; including a custom audience in a campaign or using a bid multiplier requires at least 25,000 matched users. In consulting, we build context hints in the “what, who, when” order OpenAI recommends: what you offer, to whom, at what moment.

Campaign objectives and bidding: CPM, CPC, conversions

In the first phase of the pilot there was only CPM; CPC was added on 5 May 2026,¹⁰ and according to OpenAI, as of 31 August most campaigns run on CPC and outcome-based bid strategies.¹¹ OpenAI’s reasoning is clear: ChatGPT conversations are decision-oriented, and in this environment a click is a meaningful sign that the ad is working.¹⁰

The daily budget has a minimum that depends on currency (for example, USD 25); spend within a single day doesn’t exceed twice the daily budget.⁶ The documentation doesn’t list a Turkish lira equivalent; the account currency is chosen at sign-up and can’t be changed later.⁴ The language an ad is shown in is determined by location, the user’s language setting and the language of the conversation; on 16 September, an optional feature that translates ad text into the user’s language was also announced.¹²

ChatGPT ad budget: how is the cost per click set?

OpenAI doesn’t publish a public price list; cost is set in a relevance-weighted second-price auction. We don’t put the “so many dollars per click” figures circulating online into campaign plans.

OpenAI’s own recommendation is to start CPC campaigns with a maximum bid of USD 3–5. Our method is a small two-week test: with spend close to the daily budget minimum, we read the real cost per click, click-through rate and landing page behavior from your own account; we grow the budget only after that, based on a measured cost. The budget calculator above works on the same logic: it shows the minimum number of clicks you’ll get at your maximum bid, and how many more you can expect if the real cost comes in lower.

ChatGPT Ads management pricing: what drives the fee?

Advertising on ChatGPT has two separate costs: the ad spend paid to OpenAI and the service fee of the partner running the campaign. The ad budget is separate from the service fee and is paid directly to OpenAI from the payment method on your account. The factors behind the service fee:

We work out the scope together in the first meeting and then send a written proposal; the ad budget is set with you based on the cost measured in the two-week test.

ChatGPT Ads consulting pricing: estimated ranges

Estimated monthly range, excluding VAT; scope is confirmed in a written proposal after the first meeting. As of October 2026. Ad spend is not included in the service fee.

Measurement: the Pixel, Conversions API and what you won’t see

In its 5 May 2026 announcement, OpenAI said measurement based on the Pixel and Conversions API had opened;¹⁰ outcomes such as purchases, leads and sign-ups can be attributed to ads. The Pixel is a small script placed in the <head> section of the relevant pages, including the landing page; it captures the ad click ID and reports events. The Conversions API reports the same events from the server. Events are sent with names OpenAI defines (for example order_created, lead_created, registration_completed).⁸

At markention, we set up measurement from day one: we place the Pixel so it’s tied to the theme’s consent setup, define order events for ecommerce and lead events for services, and add server-side reporting if needed. The same events are read in the same dashboard as Google Analytics 4; you see what visitors from ChatGPT do side by side with visitors from Google.

Ad structure: headline, description, image, landing page

The ad unit is simple: headline, description, image and landing page. It has to be understood at a glance below the answer; a concrete offer that fits the language of the conversation and doesn’t overclaim works best. Context hints live in the ad group and describe which conversations the ad is considered suitable for.

• Headline: a short sentence that continues the answer to the question and includes the product or service name; several variants are tested in the first two weeks.
• Description: one difference or one piece of proof; details such as price, dates and figures should be verifiable on the landing page.
• Image: a product image or a card from the product feed; for services, one clear offer.
• Landing page: a fast-loading page focused on one job that continues the answer to the question; if needed, we design a new one.

On 16 September, OpenAI announced “Sponsored Agents”, being tested only in the US with select advertisers, an Ads Manager add-on, AI-assisted creative tools, and HubSpot and Shopify integrations.¹² We add what opens up in Türkiye to the setup; today we build the plan on three things: the ad unit, context hints and the landing page.

How do ChatGPT Ads consulting services work in the first 30 days?

1. Week 1 · Introduction and account: product, audience and goal; your brand opens the account and invites us; verification starts, and category and policy compliance are checked.
2. Week 2 · Setup: question and intent map, context hints, campaign objective and budget, ad copy and images, landing page; the Pixel or Conversions API is set up and tested.
3. Weeks 3–4 · Test: launch with a small budget; daily budget, bids and variants are adjusted to the real cost; reports are read together.
4. After that: an optimization meeting every two weeks, a monthly report, and budget decisions based on measured cost.

Our operating rhythm is set out further down the page: one mentor and two specialists on every project, a detailed report every two weeks, followed by a recorded meeting with the whole team. ChatGPT Ads runs as one channel within this rhythm and is tracked in the same dashboard as SEO and Google Ads.

ChatGPT advertising agency, freelancer or in-house team?

Because ChatGPT Ads is new, few teams have run the channel for long; the choice comes down to who can follow OpenAI’s changing rules and set up measurement:

How to choose a ChatGPT Ads agency

ChatGPT Ads is a new environment and the rules are changing fast; the right partner follows these changes from OpenAI’s own sources, doesn’t make up prices and leaves the account with you. When you get a proposal, ask: whose name will the account be opened in, how will measurement be set up, what will the first budget be based on, and what data will the report come with? If the answers start with “we’ll prepare a keyword list” or “it’s so much per click”, the rules of the environment haven’t been learned yet.

1. Account ownership: the account is opened by the brand’s legal entity and the partner is invited as a user; OpenAI doesn’t allow an agency to open an account on a client’s behalf.
2. Budget kept apart from the fee: ad spend goes to OpenAI from your payment method, and the management fee is invoiced separately.
3. Sourced cost talk: cost per click is discussed from what a test budget measures in your own account, not from figures circulating online.
4. Measurement plan: which events are connected through the Pixel or Conversions API is written down before launch.
5. Policy fit: your category is checked against the advertising policy before the account is opened.
6. Guarantee language: no one can promise you’ll appear in every conversation or “rank first in ChatGPT”; conversation context, relevance and bid decide together whether an ad is shown.

The post where we explain the setup steps and the Ads Manager screens in detail: Advertising on ChatGPT: Ads Manager, targeting and your first campaign. If you’d like to talk about your own campaign, pick a meeting day below.