SEO & GEO:get recommended inAI results.

A digital marketing operation: who works on your project?

markention is a digital marketing operation, run with engineering discipline, that works to put your brand on Google and inside AI answers. Every project has one mentor and two specialists. The mentor sets the direction and the order of priorities; the specialists carry out the technical SEO, content, advertising and measurement work. Cihat Murat Yüksel, who leads our operation, is involved in every project, and priorities are settled with him in the strategy meetings.

We do not split channels across separate teams. What you say in search results and what you say in your ads are written at the same table: a query we learn about on the organic side reaches the ad account, and a message that converts in ads reaches the content plan, in the same week. The most common problem we see with brands that work with separate agencies is two teams pulling against each other over the same keyword. With one team, that conflict is resolved before it ever reaches a meeting agenda.

The rhythm is fixed. We check your Search Console and Analytics data every day. The week starts with our team meeting on Monday at 10:00 and closes with a review on Friday at 16:00. Every two weeks we meet you with your mentor and both specialists; the call is recorded, decisions are written down and turned into tasks. In the weeks without a meeting, your Data Studio report arrives.

The toolset is clear: Search Console, Google Analytics, Semrush, Ahrefs, Screaming Frog, Google Ads, Meta Business, Merchant Center, Google Trends and Data Studio. We use Claude and ChatGPT as assistants for research and checks; the decision and the final review always stay with the specialist. Which tool comes in on which day follows the calendar, so routine checks are never skipped.

The SEO consulting process: from the first week to the first results

SEO consulting means deciding which queries a site should appear for, with which page and in what order, and then carrying out that decision through technical fixes, content and link work. The process starts with a 45-minute introductory call. We come to it having already reviewed your site and your competitors; by the end of the call, what needs to be done, and in what order, has been discussed.

Once we agree, the first step is access: Search Console, Google Analytics 4, Tag Manager and any ad accounts. We crawl your site end to end with Screaming Frog and list broken links, redirect chains, pages that are not indexed and pages competing for the same query. A keyword map is built from Semrush and Search Console data: each page is tied to one main intent, and intents with no matching page enter the plan as new pages or content.

From the second month, the weight shifts to content and authority. Service and category pages are rewritten around search intent, content clusters are opened for missing topics, and internal links are pointed at the pages that create the most value. We audit your link profile with Ahrefs once a month, separating links gained, lost and risky. When a new page goes live, we track from the first days whether it is indexed and which queries it appears for.

When do the first results come? In our experience, the effect of technical fixes and improved titles and descriptions starts to show in Search Console within the first weeks. Reaching page one for competitive commercial keywords takes months; we say so plainly in the first call and set targets around that timeline. The full scope is on our SEO consulting page.

What we do: SEO, GEO, advertising, web and analytics

We group our services into four areas and tie all four to the same priority list. Work in one area feeds the others; we build marketing as something that compounds, each month adding to the last.

• Digital marketing. SEO consulting, organic marketing, local, e-commerce and B2B marketing; on the paid side, Google Ads and Meta Ads management.
• AI and GEO. GEO consulting, visibility in Google AI Overviews, ChatGPT ads, and control over how AI crawlers access your site.
• Web development. Corporate websites, e-commerce sites, site speed optimisation, UX/UI and ad landing pages. We build fast, measurable sites that your own team can update.
• Analytics and conversion. Google Analytics 4, Google Tag Manager, server-side tracking, Microsoft Clarity, CRO and A/B testing, Data Studio reporting.

Not every project needs all four. In the first call we discuss which area matters most for you and write the scope around it. Measurement, however, is the common ground of every project: when a channel is not measured correctly, both its success and its failure remain open to debate.

How does AI visibility (GEO) work?

People no longer only search; they ask ChatGPT, Gemini, Perplexity and Google’s AI Overviews. GEO (Generative Engine Optimization) is the work that gets your brand mentioned and cited as a source inside those answers.

We start with a question set: the questions your customers ask before they buy, where your brand should appear in the answer. Every month we run these questions through ChatGPT, Claude, Gemini, Perplexity and Google AI Mode, and look at whether your brand is mentioned, which page is cited as the source, and which competitor is recommended in your place. Questions left unanswered go into your content plan.

To keep the measurement consistent, the question set stays the same from month to month and only grows when a new product or service is added. That way you can compare how many questions a brand that was never mentioned a month ago is now cited for. One day a month is set aside for this scan alone, and the findings appear as a separate section in your report.

On the technical side, we set up how AI crawlers access your site (robots.txt, llms.txt), structured data, and quotable definitions on your pages. GEO does not replace SEO: a page that is not indexed will not appear in an AI answer either, and both rest on the same content foundation. You can see where you stand today with our AI visibility analysis tool and review the scope on our GEO consulting page.

How do we manage paid media?

In paid media, measurement comes first. Before increasing the budget in your Google Ads or Meta Ads account, we verify conversion tags through Tag Manager and GA4 and make sure form, call and sales events are counted correctly. A miscounted conversion teaches automated bidding the wrong goal; the most expensive mistake in an ad account is very often a measurement mistake.

We structure accounts by intent: branded searches, product or service searches, competitor searches and remarketing are tracked with separate budgets. Every Monday we review your Google Ads and Meta Business accounts; the search terms report, negative keywords, ad copy and budget allocation are part of the weekly routine. The page an ad sends people to is part of the job too; when needed, we build a dedicated landing page for the campaign.

On Meta Ads, creative and audience are tested separately. We look at how the same message performs with different visuals, what remarketing audiences see at each stage, and whether frequency is causing ad fatigue. The winning creative becomes the starting point of the next test, so the account learns a little more every month.

Because paid media and SEO sit at the same table, each feeds the other. Search terms that convert in ads go into the content plan; for a query where you already rank first organically, we check separately whether the ad brings additional sales. Details are on our Google Ads consulting and Meta Ads consulting pages.

How do we plan priorities?

The list of things to do on a website is always longer than the time available. We set the order by asking two questions about each task: how big is its effect on the result, and how much effort does it take? High-effect, low-effort work moves up; low-effect, high-effort work waits or comes off the list. Three rules sharpen this order:

1. Losses and risks first. A page dropping out of the index, a broken checkout step or an uncounted conversion comes before any new content.
2. Then quick wins. Queries sitting in positions 4–10 on Google, pages with high impressions but few clicks, and missing internal links bring traffic for little effort.
3. No competitor gap is left open. For every topic a competitor ranks for and you have no answer to, a decision is made: a page is opened, an existing page is strengthened, or the topic is skipped on purpose.

Effort is not left to a specialist’s instinct: how many pages a task touches, whether it needs your developers, and how long approval takes are weighed together. Seasonality counts too: a topic whose demand is starting to rise on Google Trends is moved up so it is ready before the season arrives.

Long-term work such as new content clusters, the link profile and brand mentions is built on top of these three. The priority list is reviewed again in our meeting with you every two weeks; if new data has changed the order, we write down why.

Quality and care: why do we keep the number of projects limited?

What damages quality most in digital marketing is a team taking on more projects than it can carry. When work piles up, analysis gets shorter first, then reports turn into templates, and in the end nobody asks why the site dropped. To prevent this, we keep new project intake limited; the project limit counter on our homepage shows how many new projects we can take on right now.

Every project has a clear owner. Your mentor and two specialists are not rotated between projects; the same people know your site’s history, what has been tried and why it was dropped. Because decisions are written down, work continues where it left off even when a team member is away.

Care shows in the details. We check every change that goes live and then monitor it in Search Console. Meetings are recorded, and every commitment is tracked through the task where the decision was written. Our reports do not show only the screens that look good: dropping pages and lost queries sit on the same dashboard, because the work that brings rankings back usually starts there.

Reporting and transparency: Data Studio and markention app

Your Data Studio dashboard is open 24/7: 25 screens and 310 distinct data types pull Search Console and Analytics data at the same time. The overview shows clicks, impressions, click-through rate and average position; position groups break rankings into top 3, 4–10, 10–20 and 20+; the brand split separates branded and non-branded searches; the city breakdown shows where traffic comes from. You can see the dashboard screens in the perspective analysis section above.

We run the operation itself in markention app, software we build ourselves. Keyword tracking, page speed measurements, tasks, meeting decisions and the report calendar sit in one record, and every report we send you is prepared from that record. So the answer to “when was this done, and why?” is always clear.

A detailed report arrives every two weeks, followed by a recorded meeting with the whole team. In it we write separately what we did, what changed and what comes next.

How are SEO consulting fees set?

SEO consulting fees are set by the monthly hours we dedicate to your project. One project corresponds to an average of 20 hours of service. The hours are agreed together in the first call, based on your goals, the size of your site, how competitive your market is and how many channels we will work on. The scope is written down: which work is a monthly routine and which is one-off is clear from the start.

If you need help with a single topic rather than a long-term agreement, you can buy a consulting hour (3,250 TL) or a one-off job with a written scope by credit card, without waiting for a proposal.

The proposal is the written version of what we discussed in the first call: goals, channels, monthly hours, report and meeting frequency, and the work plan for the first three months. We do not promise a fixed number for rankings or traffic; nobody can guarantee what a search engine or an AI model will decide. Instead, we write down what we will measure, how often we will report it, and which work will be done in which month.

If you would like to talk about your brand, you can pick a time that suits you in the calendar or write to us from the contact page. We come to the call having already reviewed your brand.